Spotify 2025: Cup of Joe leads PH artists, ‘Multo’ is top song

What is “ Multo ”

• “ Multo ” — released September 14, 2024 — is the lead single from Cup of Joe’s debut album Silakbo. Wikipedia+1

• Musically, it blends synth-pop and pop-rock, with melancholic instrumentation and emotionally charged vocals. Wikipedia

• The song’s themes center on grief, longing, and emotional haunting — a narrative of love lost, regret, and introspection. Wikipedia+1

Because of this combination — a moody yet accessible sound + emotionally resonant lyrics — “Multo ” rapidly found a deep connection with listeners who were drawn to heartbreak, healing, nostalgia, and memory.

Milestones of ” Multo ” & Why It Matters

“ Multo ” isn’t just a hit — it’s a milestone for modern OPM:

• It held #1 on the Billboard Philippines Hot 100 (and the Top Philippine Songs chart) for 27 consecutive weeks — the longest run in the chart’s history. Billboard PH+1

• It crossed over beyond local airwaves: it entered the Billboard Global 200 at #181 — a rare feat for a Filipino song. GMA Network+1

• On streaming platforms, it emerged as the most-streamed song in the Philippines in 2025, and made Cup of Joe among the most-streamed OPM artists of the year. GMA Network+1

• It large-scale success was recognized by critics and award bodies: Multo won Song of the Year at the Filipino Music Awards 2025. UrbanTribe PH+1

Why this matters for OPM: It proved that a deeply emotional, “heart-heavy” track — not just a gimmicky pop banger — can dominate charts, resonate widely, and reach global audiences. It’s a sign that listeners in 2025 value authenticity, vulnerability, and musicality.

Why “The song Multo” by Cup of Joe Became the Heartbreak Anthem of 2025

 “Why do some people call this song the ghost of their past relationships?”

Some songs hit like a memory. Others feel like a haunting.
And “Multo” by Cup of Joe does both. With its record-breaking success—#1 for 27 weeks and the most-streamed OPM track of the year—this song has turned into more than just music. For many, it became a reminder of someone who left, but never really disappeared.

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The Message Behind the song

“Multo” isn’t about a monster.
It’s about someone who used to feel like home… but is now only a memory that won’t let go.

• Lingering love

• The pain of letting go

• Being haunted by what used to be

 Lyric Focus:

“Kung nasaan ka man ngayon, bakit may bakas ka pa rito?”

Translation:
Even if you’re already gone, why is there still a trace of you here?

This line hits hard because the “ghost” isn’t the person—it’s the feeling that keeps coming back. The love that didn’t end when the relationship did.

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Why It Touched Millions

Filipinos know heartbreak deeply—especially those long-term relationships na hindi umabot sa dulo. After the pandemic, many became more honest with their emotions. Suddenly, sad songs weren’t just sad… they became comfort.

People didn’t just listen to “Multo.”
They hid in it.

It became a safe space for:

• Unrequited love

• Almost relationships

• Breakups with no closure

• Those who left without goodbye

FAQ: 

1. What is song about?

“Multo” is a song about being haunted by a past relationship. The word multo means ghost in Filipino, symbolizing feelings, memories, or people who linger long after they’re gone.

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2. Who wrote or created the song?

The song was written and performed by the Filipino band Cup of Joe, known for their pop-rock and synth-pop sound with emotional lyrics.

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3. Why is the song called “ Multo ”?

Because it uses the metaphor of a ghost to express how heartbreak can linger like a spirit — unseen but deeply felt, affecting the present even when the relationship has “ended.”

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4. When was “ Multo ” released?

“Multo” was released on September 14, 2024 as part of Cup of Joe’s debut album Silakbo.

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5. Why did “Multo” become so popular?

• Emotionally relatable lyrics

• Distinctive mix of synth-pop & pop-rock

• Strong fandom support

• Viral TikTok edits & “sad hours” playlists

• Record-breaking chart success

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6. What records did “Multo” break?

“Multo” is one of the longest-running #1 hits in the Philippines, topping music charts for 27 consecutive weeks, and it also entered the Billboard Global 200, a rare achievement for a Filipino song.

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7. What genre is “Multo”?

It’s primarily synth-pop / pop-rock, with emotional undertones often associated with modern “sad-pop” or alternative pop.

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8. What emotions does the song express?

• Regret

• Nostalgia

• Love that lingers

• The pain of letting go

• Acceptance and emotional healing

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9. Is it connected to a real story?

The band hasn’t linked it to any specific real-life person, but they’ve shared that it was inspired by the universal feeling of being “haunted” by love, grief, or emotional memories.

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10. Why do fans relate so much to to it?

Because many listeners have experienced:

• Unfinished love

• Breakups that linger

• Emotional baggage not fully resolved

• Memories that feel impossible to forget

The metaphor of a “ghost” reflects these feelings perfectly.

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11. How did TikTok help it go viral?

Fans used the song for:

• Breakup edits

• Nostalgic video montages

• “Relapse” aesthetic videos

• POV heartbreak stories
  These videos spread the song beyond just listeners into pop culture and storytelling.

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12. Is it a sad song?

Yes, but it’s not just sad — it’s also reflective and healing. Listeners use it to process emotions, not just to cry to.

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13. What does it mean in English?

It translates to “ghost” — symbolizing lingering feelings or memories.

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14. What album does “Multo” belong to?

It’s part of Silakbo, Cup of Joe’s debut studio album.